Case Studies

Search growth, backed by real work.

A look at how growthsclare approaches SaaS SEO, link building, and content — with results shown once real client data is available.

HR Tech / EOR

Remote People

Strong platform, near-zero visibility for anything beyond branded search across a fast-growing set of country hiring guides.

Strategy: Country-level topical clusters, technical cleanup across hundreds of location pages, and comparison content against category incumbents.

Ecommerce SaaS

ReferralCandy

High-intent "referral program software" terms dominated by larger, better-funded martech platforms.

Strategy: Integration and comparison content built around real ecommerce workflows, plus contextual placements on ecommerce publications.

Corporate Services

Air Corporate

Competing for "company registration Hong Kong" terms against long-established incorporation firms.

Strategy: Localized topical authority content and HARO placements positioning the team as genuine Hong Kong company-formation experts.

AI Video SaaS

Zebracat

A fast-moving AI tool category where feature releases were outpacing content, leaving new capabilities invisible in search.

Strategy: Feature-led SEO pages, structured comparison content against competing AI video tools, and a scalable content workflow to keep pace with shipping.

Waste Management

Waste Direct

Service and location pages buried behind national waste management incumbents with far larger domains.

Strategy: Service-plus-location topical structure, technical indexation cleanup, and digital PR built around the sustainability angle.

CRM / Low-Code SaaS

Creatio

Competing in a crowded CRM category where category giants own most head-term rankings.

Strategy: Topical authority around the low-code and CRM crossover, backed by an authoritative, relevance-first backlink campaign.

Developer Tools SaaS

Mailtrap

A developer-first product that needed credibility in technical communities, not just generic search volume.

Strategy: Documentation-adjacent technical content, HARO placements in developer publications, and contextual links from engineering blogs.

Internal Comms SaaS

Cerkl

A niche category where many buyers don't yet search using the category's own name.

Strategy: Problem-aware content targeting internal comms pain points directly, bridging HR and communications search intent.

Staffing / BPO

Outsorcy

Competing against large, established outsourcing brands for "dedicated team" and outsourcing keywords.

Strategy: Region- and role-specific landing pages paired with link building from HR and operations publications.

Social Media SaaS

Planable

A saturated social media tool category with well-funded competitors owning most top rankings.

Strategy: Workflow- and team-use-case content, plus comparison pages built around how agencies and marketing teams actually collaborate.

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